Meet the founder.

I'm Sharelle, and I'm a mom of two beautiful children. Like every mom I know, I want everything to be just right for them: the birthday parties, the school mornings, the little traditions they'll remember.

But I noticed how much of family life lives in our heads. The allergies, the sports fixtures, the gift lists, the sweet things they say that we promise ourselves we'll never forget. It's a lot to hold, every single day.

So I built Her Life Lab. I wanted to create the helper I'd always wished for: a PA in my palm that remembers, plans and keeps track, so I can be fully present for the moments that matter.

Every app we make is designed for the overwhelmed, overstimulated mom who is doing an incredible job and deserves a little more ease. Beautifully simple, carefully thought through, and made with love in South Africa.