Everyday family life
UltiMom
A mom's life in an app.
- Profiles for every child and your partner
- One shared family calendar
- Party planning, savings and a Memory Bank
Her Life Lab
Your life, better organised.
Two beautifully simple apps that take the mental load off busy moms: UltiMom for everyday family life, and MerryMagic for the most wonderful time of the year.
The mental load
You carry so much in your head.
- 01Where everyone needs to be, and when.
- 02What's in the fridge and what's missing.
- 03The little details: allergies, sizes, favourites.
- 04Every birthday and every gift.
- 05Everyone's feelings but your own.
You don't have to carry it all in your head.
Two apps, one calm mind
Made for the way moms really live.
Christmas, sorted
MerryMagic
Your Christmas, beautifully organised.
- A countdown to the big day
- Checklists and actions for the season
- A gift tracker for who, what and budget
Our mission
A PA in your palm.
Her Life Lab exists for the overwhelmed, overstimulated mom who is holding it all together. Our apps quietly remember, plan and keep track, so you can get back to the moments that matter.
Remember
Dates, details and the memories you never want to lose.
Plan
Parties, Christmas and budgets, without the late-night lists.
Breathe
Everything in one calm place, ready when you need it.
A note from Sharelle
Meet the founder.
Sharelle is a mom of two who wanted every day to feel a little lighter. She built Her Life Lab to give busy moms everywhere the calm, capable helper she always wished she had.
UltiMom · Plans & pricing
UltiMom plans, made for you.
A little more calm
Free
$0
Free plan
No subscription payment.
The Core Family Organiser
- Unlimited child profiles & Memory Bank
- Family calendar & 23 reminder presets
- Mom’s wellness tracker
- Home projects & unlimited photo galleries
- Private wishlists & standard themes
One month at a time
Monthly
$4.99
per month
Billed monthly through your phone’s store.
Everything in Free, plus:
- Emergency File & Mom’s Wishes
- Medication & vitamin tracking
- Party planning & vehicle reminders
- Personal documents & shopping lists
- Gift sharing, photo slideshow & designer themes
Most Popular — Save 8%
Annual
$54.99
per year
Just $4.58/month billed annually
Everything in Free, plus:
- Emergency File & Mom’s Wishes
- Medication & vitamin tracking
- Party planning & vehicle reminders
- Personal documents & shopping lists
- Gift sharing, photo slideshow & designer themes
Prices shown in Rands for South Africa and Dollars internationally. Prices may change. Final price displayed at checkout in your local currency.
Every little detail
What’s included, at a glance.
Free
The Core Family Organiser
Everything a busy mom needs to run her home and family life.
Daily Mom Messages
Relatable, warm and funny daily messages, with categories, preferences and sharing.
Upcoming 7-Day Hub
Events, project tasks and important dates for the week ahead, plus Quick Add.
Unlimited Child Profiles
School information, medical details, clothing and shoe sizes, and birthday countdowns.
Child Memory Bank
Milestones, memorable quotes and age-at-memory tracking.
Private Child Wish & Gift Lists
Ideas, sizes and purchase status, kept private to Mom.
Husband / Partner Profile
Work and travel schedules, medical information, birthday countdowns and sweet message templates.
Family Calendar & Reminders
One family calendar with 23 everyday reminder presets and category filters.
Mom’s Personal Wellness Tracker
Period and cycle tracking, weight with a kg-to-goal counter, water, calories, daily mood and gratitude.
Home & Family Projects
Small-to-large projects with budgets, timelines, tasks and visual inspiration boards.
Albums & Memories
Unlimited photo galleries with photo move and crop editing.
Standard Themes
Cherry Blossom, Sage Green, Lavender, Neutral Beige and Minimal White, plus Light and Dark modes.
In-App Notifications
Open-app alerts with customisable quiet hours.
Premium
Peace of Mind & Specialty Add-Ons
Everything in Free, plus the features below. Included in both Monthly and Annual.
Mom’s Emergency File
Emergency contacts, medical alerts, household instructions, document locations and printable summaries.
Mom’s Wishes
Personal messages for loved ones, memorial preferences, policies, financial advisers, trusted contacts and printing.
Medication & Vitamin Tracker
Multiple dose times, selected weekdays, family member assignments, in-app alerts and taken check-offs.
Party Planner
Budgets, supplies, to-dos, guest lists, RSVPs and entertainment bookings.
Vehicle Services & Reminders
Car maintenance history, licence disc renewals, insurance reminders and service logs.
Mom’s Personal Documents
A private document vault for identity documents, medical cards and certificates.
Mom’s Personal Shopping Lists
Private shopping and personal wishlists, separate from family groceries.
Secure Gift Sharing
Private links for friends and family to view gift lists and reserve items, without Mom having to manage it.
Moments Photo Slideshow
Rotating family photos behind the Home greeting and in the Moments widget.
Designer Themes
Ocean Blue, Terracotta, Floral Rose and Midnight Dark.
Closed-App Push Notifications· Not yet available
Phone alerts when UltiMom is closed or the screen is locked. Not yet available; requires the mobile notification connection to be completed.
Good to know
Your plan, your choice.
You can still email us for help at hellomom@herlifelab.co.za, but we cannot cancel store subscriptions for you — only Apple or Google can stop the charges.
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